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Hotel Website Design

At Workman_HIMS our hotel website design incorporates your concepts into a visually robust, user friendly, marketing oriented, internet sales tool to drive motivated buyers looking for a room in your market onto your website with the ultimate goal of generating reservations.

 If your goal is to have the most effective hotel website design possible, let our creative design and development team create an exciting user-friendly and very cost effective custom website that will exceed your marketing objectives and expectations.

We focus on specific touch points when developing a hotel website:

A professional website design that conveys your branding message.

On page calls to actions that are strategically positioned so as to be in front of the user when they make a buying decision.

Text content that is visitor and search engine friendly.

Effective imagery and flash slide shows that create a look and feel you want !

On page search engine optimization targeting the most effecive keyword/keyword phrase search terms for you market and hotel.

Effective use of images that are related to the pages within your hotel website and your branding message.

Use of today's website design best practices and coding language that will make your site search engine friendly.

Website reporting analytics with industry benchmarketing that tracks visitor volume, page views, keyword source, search engine source, time on site bounce rates and most importantly conversions.

Bottom line, Workman_HIMS is a hotel marketing company first and foremost. We believe that a hote website with effective web design is a marketing tool. We combine visually appealing hotel websites with today’s search marketing technology best practices to put your hospitality asset in front of motivated buyers who are looking for lodging in your market. We also bring to the table over twenty years hospitality industry off line marketing experience with more than four years of hotel internet marketing experience specifically focused on the travel industry. While there are no guarantees in search marketing, we will guarantee that you will get personal attention and our best efforts to help you accomplish your online marketing goals.

 

Hotel Website Analytics

Web analytics is a process of tracking and analyzing the behavior of visitors to your hotels web site. Proper use of analytics begins with identifying KPIs (key performance indicators) and setting up your analytics software to measure those Key Performance indicators. Some basic KPIs may include:

Click through Rate

Unique Visitors

Time Spent on Site

Conversion Ratios

Cost per Visitor acquisition

Cost per Ad Spend

Return on Investment

Bottom-line, analytics can be set up to monitor statistics that are important to you, your hotel and your staff. Analytics can provide you with important and useful information. It can tell you where your customers are coming from, some programs can determine site visitors down to the zip code in which you customers live. It can tell you which keywords are effective for generating reservations.

Once KPI benchmarks are established, testing can begin. This means making changes to your design, ad copy, landing pages and other components of your online marketing strategy and measuring the results in efforts to improve your strategy. Once there are enough statistics gathered, a winner is determined and then another test is begun to test that winner. This process is an ongoing test. Even incremental improves can mean thousands of dollars in revenue for your hotel.

Bottom-line is make an investment in your hotels website design and hotel internet marketing strategy. Prepare yourself for success. Take action to level the playing field with your competitors, or get a competitive advantage within your competitive set of hotels by developing an external hotel website as part of your overall marketing strategy.